GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January through June 2026, Zenna Home demonstrates heavy concentration in a single retail channel, with Menards accounting for 70.3% of revenue share, while the remaining four tracked retailers collectively represent less than 30%. The brand has experienced notable performance headwinds, with overall revenue declining 14.2% since the start of the period and average product prices decreasing 9.3%, indicating increased competitive pricing pressure across the market. Average product pricing of $22.61 reflects positioning in the mid-range segment, though premium SKUs on Amazon reach up to $125.76, demonstrating significant price variation across channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Zenna Home on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zenna Home.
BY REVENUE
Zenna Home sells 25% online and 75% offline. Online runs through 3 channels; offline through 2.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 1.75M ratings on 5 channels, Zenna Home averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1.75M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
