GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on the data provided in the Grips Intelligence report covering January-June 2026, Umbra demonstrates significant concentration in online retail channels, with Amazon commanding over 90% of total revenue share across all tracked retail channels. While average product pricing increased 5.3% over the overall period, reaching $31.02 by the end of the timeseries, Umbra's in-store revenue performance declined 15.1% across the measurement period, reflecting broader market headwinds. The brand's product portfolio spans diverse categories from organizational storage solutions priced under $10 to premium home furnishings exceeding $350, indicating a wide pricing strategy that may not be fully capitalizing on the strong average price growth trend. Alternative retail partners including Home Depot, Lowe's, Ace Hardware, and Menards collectively represent less than 7% of revenue, suggesting significant opportunity for channel diversification beyond its dominant Amazon presence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Umbra on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Umbra.
BY REVIEW COUNT
Across 6.8M ratings on 5 channels, Umbra averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 6.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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