Umbra

Umbra Market Overview

Umbra, a privately held housewares brand, demonstrates heavy reliance on Amazon, which commands 89.2% of revenue share across in-store channels tracked between January and August 2026, according to Grips Intelligence data. The brand's average product price point stands at $29.13, though pricing has declined 11.8% over the tracked period, with recent months showing a 7.8% price decrease. Revenue performance has weakened considerably, dropping 14.5% since the beginning of the analysis period, with a notably steeper 13.1% month-over-month decline in the most recent reporting window. Secondary retail partnerships with Home Depot, Lowe's, Menards, and Ace Hardware collectively represent less than 12% of revenue, leaving the brand significantly vulnerable to Amazon's platform dynamics.