GRIPS CUSTOMERS & RESEARCH PARTNERS
Waterpik, a subsidiary of Church & Dwight Co., Inc. (NYSE: CHD), generated in-store revenue primarily through Amazon, which accounted for 99.5% of channel share during the January-August 2026 period. The brand faced headwinds during this timeframe, with overall revenue declining 4.3% and average product pricing dropping 7.8% across its portfolio. The flagship Aquarius Water Flosser Professional and Cordless Advanced models commanded premium price points around $99.99, representing the brand's core offering strategy. Most notably, Waterpik experienced a sharp 17.9% month-over-month revenue decline in the most recent measured period, while average prices fell 3.7% in that same timeframe, signaling intensifying competitive or demand pressures.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Waterpik on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Waterpik.
BY REVIEW COUNT
Across 4.23M ratings on 1 channel, Waterpik averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 4.23M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.99
Price
$12M
Revenue
$99.99
Price
$8.2M
Revenue
$94.65
Price
$5M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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