GRIPS CUSTOMERS & RESEARCH PARTNERS
ShoulderDolly, owned by Nielsen Products LLC as a subsidiary of private company DEN, Inc., generated an average product price of $31.50 across in-store channels during the first eight months of 2026, according to Grips Intelligence data. The brand's revenue declined 6.1% over the tracked period, with average pricing also falling 3.7% year-to-date. Lowes.com dominated the channel mix with 60.7% of revenue share, while Acehardware.com captured the remaining 38.5%, reflecting a significant concentration of sales through major hardware retailers. The most recent month showed a modest 1.1% revenue decline and 0.9% price decrease compared to the prior period, suggesting continued softening in performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for ShoulderDolly on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ShoulderDolly.
BY REVENUE
ShoulderDolly sells 15% online and 85% offline. Online runs through 3 channels; offline through 2.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 34K ratings on 3 channels, ShoulderDolly averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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