GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data from January-June 2026, Escali's in-store revenue declined 14.8% over the period, with the most recent month showing an additional 2.6% drop. Amazon dominates the brand's channel mix at 96.4% of total revenue, while Home Depot represents only 2.7%, demonstrating significant concentration risk. Average product pricing remained relatively stable at $21.62 across the period, with in-store products commanding premium positioning up to $48.01 compared to online channels. The brand's heavy reliance on Amazon coupled with overall revenue deterioration presents a challenging market position requiring diversification efforts across offline retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Escali on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Escali.
BY REVIEW COUNT
Across 176K ratings on 2 channels, Escali averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 176K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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