GRIPS CUSTOMERS & RESEARCH PARTNERS
CRAFT + MAIN, a division of FGI Industries, Ltd. (NASDAQ: FGI), demonstrates heavily concentrated in-store retail performance with Home Depot accounting for 86.9% of revenue during the January-August 2026 period, according to Grips Intelligence. The brand's average product price of $504.98 increased 21.5% overall since the start of the tracked period, though recent momentum softened with a 1.8% price decline in the most recent measured month. Revenue faced headwinds in the latest month, dropping 4.5% compared to the prior period, with cumulative year-to-date revenue declining 1.6% from the baseline. Menards and Lowe's represent secondary channels at 8.7% and 4.4% revenue share respectively, indicating significant dependency on a single retail partner for distribution.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 22% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for CRAFT + MAIN on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for CRAFT + MAIN.
BY REVENUE
CRAFT + MAIN sells 90% online and 10% offline. Online runs through 2 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 28K ratings on 3 channels, CRAFT + MAIN averages 3.9★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
3.9
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$749.00
Price
$607K
Revenue
$1,680.62
Price
$371K
Revenue
$1,650.76
Price
$246K
Revenue
$1,596.00
Price
$236K
Revenue
$1,596.00
Price
$180K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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