Home/Insights/Brands/CRAFT + MAINProduct Intelligence - 2026 YTD USA

CRAFT + MAIN

100K+

Products Sold, Jan to Jun 2026

300+

# Offline Stores

$516.58

Avg. Price

3.9

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

CRAFT + MAIN Market Overview

FGI Industries, Ltd. (NASDAQ: FGI) launched CRAFT + MAIN, which is available across in-store retailers with FGI Industries building a global reputation as a leader since its founding in 1988. According to data from Grips Intelligence covering January 1 to June 30, 2026 across online channels, the brand dominates Home Depot's online marketplace with 87.4% revenue share, while maintaining smaller presence on Menards.com (8.6%) and Lowe's.com (4.0%). The average product price stands at $519.24, though recent performance shows revenue declined 20.3% since the beginning of the period. This offline and in-store distribution strategy reflects FGI's established relationship with major home improvement retailers, positioning CRAFT + MAIN as a value-oriented bathroom fixtures brand in the competitive home improvement category.

Revenue Share by Channel

1

Home Depot

87%

2

Menards

9%

3

Lowe's

4%

Data covers Home Depot, Menards, Lowe's

CRAFT + MAIN's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 20% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

CRAFT + MAIN's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 23% from Apr to Jun.

Average price

Absolute values in $

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CRAFT + MAIN's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for CRAFT + MAIN on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

CRAFT + MAIN's channels

REVENUE SHARE

Revenue distribution across tracked channels for CRAFT + MAIN.

Channels by revenue share

Distribution in %

CRAFT + MAIN's online vs offline revenue split

BY REVENUE

CRAFT + MAIN sells 91% online and 9% offline. Online runs through 2 channels; offline through 1. Online share has moved from 91% in Feb to 86% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

91%

9%

Offline

Online share trend

Feb – Jun

Online channels

91%

HomeDepot.com

Lowes.com

Offline channels

9%

Menards stores

CRAFT + MAIN's customer ratings

BY REVIEW COUNT

Across 36K ratings on 3 channels, CRAFT + MAIN averages 3.9★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

3.9

/ 5

From 36K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for CRAFT + MAIN

BY REVENUE

Home Depot

#1JETCOAT 32 in. x 60 in. x 78 in. 5-Piece Glue Up Alcove Shower Surround in Carrara White

$749.00

Price

$927K

Revenue

#2Lagoon Double Roller 60 in L x 32 in W x 78 in H Left Drain Alcove Shower Stall Kit in Carrara and Matte Black Hardware

$1,650.76

Price

$546K

Revenue

#3Lagoon Dbl Roller 60 in L x 32 in W x 78 in H Left Drain Alcove Shower Stall Kit in White Subway and Matt Black Hardware

$1,614.18

Price

$444K

Revenue

#460 in. L x 32 in. W x 78 in. H Right Drain Alcove Shower Stall Kit in Carrara and Matte Black Hardware

$1,745.02

Price

$443K

Revenue

#560 in. L x 32 in. W x 78 in. H Right Drain Alcove Shower Stall Kit in White Subway and Matte Black Hardware

$1,615.59

Price

$433K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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