GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store data from January through August 2026, Raindrip, owned by NORMA Group SE (Xetra: NOEJ), shows heavy concentration in major hardware retail channels with Ace Hardware commanding 37.5% of revenue share and Lowe's close behind at 32.0%, according to Grips Intelligence. The brand's overall performance reflects significant headwinds, with revenue declining 44.8% across the tracked period and average product price falling 12.2% year-to-date to $6.02. Amazon and Menards represent smaller but meaningful portions of the revenue mix at 15.7% and 14.7% respectively, indicating a diversified but challenged retail footprint. Recent monthly trends show continued deterioration, with a 32.1% month-over-month revenue drop and prices declining a further 9.1% in the most recent period tracked.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 45% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Raindrip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Raindrip.
BY REVENUE
Raindrip sells 32% online and 68% offline. Online runs through 2 channels; offline through 3. Online share has moved from 19% in Apr to 27% in Aug.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 380K ratings on 4 channels, Raindrip averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 380K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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