GRIPS CUSTOMERS & RESEARCH PARTNERS
Deroma, founded in 1955 and headquartered in Malo, Italy, shows strong online retail performance with in-store data from January to June 2026 indicating Menards.com dominated revenue share at 59.2%, followed by Ace Hardware at 35.0% according to Grips Intelligence. Average prices increased 20.7% over the tracking period, with in-store average product pricing at $8.10, demonstrating strong pricing momentum across channels. Recent monthly performance showed volatility, with a 37.5% revenue decline in the latest measured period offset by the broader year-to-date growth of 10.9%, reflecting seasonal or promotional dynamics in the retail gardening segment. Deroma's concentration on two primary online retailers leaves the brand dependent on distribution partners for market reach.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 21% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Deroma on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Deroma.
BY REVENUE
Deroma sells 6% online and 94% offline. Online runs through 1 channel; offline through 2. Online share has moved from 0% in Feb to 15% in Jun.
Online
6%
94%
Offline
Online channels
6%
Offline channels
94%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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