GRIPS CUSTOMERS & RESEARCH PARTNERS
NATRIA, owned by SBM Company, a French family-owned industrial group, demonstrates strong online performance with year-to-date revenue growing 30.5% across tracked e-commerce channels through August 2026. According to Grips Intelligence's in-store data analysis, Amazon dominates the brand's channel mix with 74.7% of revenue share, followed distantly by Ace Hardware at 18.7%, while Home Depot and Lowe's combined represent just 6.4%. The brand's average product price stands at $13.94, though pricing has declined 11.1% over the analysis period, with the most recent month showing an 8.0% decrease to $12.75. Despite the pricing pressure, NATRIA maintained relatively stable momentum with only a slight 1.9% month-over-month revenue dip in the final tracked period. The heavy Amazon concentration underscores the brand's reliance on third-party marketplace channels for customer acquisition and sales volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 31% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for NATRIA on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for NATRIA.
BY REVENUE
NATRIA sells 81% online and 19% offline. Online runs through 3 channels; offline through 1. Online share has moved from 19% in Apr to 92% in Aug.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 205K ratings on 4 channels, NATRIA averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 205K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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