GRIPS CUSTOMERS & RESEARCH PARTNERS
NATRIA demonstrated robust in-store performance during the first half of 2026, with data tracked across Amazon, Ace Hardware, Home Depot, and Lowe's per Grips Intelligence, achieving 27% year-over-year revenue growth through June. Amazon dominated the offline retailer landscape with 67.3% of revenue share, while average product prices remained stable at $14.55 despite minor 1.2% decline over the period. The brand showed resilience with modest month-over-month pricing increases of 0.6%, indicating strong consumer demand and pricing power in the natural lawn and garden category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for NATRIA on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for NATRIA.
BY REVENUE
NATRIA sells 76% online and 24% offline. Online runs through 3 channels; offline through 1.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 272K ratings on 4 channels, NATRIA averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 272K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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