GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence's in-store data tracking from January through August 2026, Flex Seal Family of Products, owned by family-operated Swift Response LLC, demonstrates a heavily concentrated retail presence with Ace Hardware commanding 95.9% of revenue share compared to Home Depot's 4.1%. The brand maintains an average product price of $18.21, with pricing showing a modest upward trend of 1.0% over the tracked period. Revenue experienced a slight decline of 1.4% across the overall timeframe, though average prices increased 0.4% in the most recent month tracked. Product diversification across channels reveals a strategic split, with Ace Hardware focusing on lower-priced spray sealants and repair tapes averaging around $16.60, while Home Depot carries premium liquid rubber coating solutions priced significantly higher at $109-$239.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Flex Seal Family of Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Flex Seal Family of Products.
BY REVIEW COUNT
Across 704K ratings on 2 channels, Flex Seal Family of Products averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 704K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.83
Price
$681K
Revenue
$16.85
Price
$488K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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