GRIPS CUSTOMERS & RESEARCH PARTNERS
Flex Seal Family of Products, made by Swift Response, demonstrated strong offline retail performance through H1 2026, with in-store revenue growing 15.2% during the period according to data from Grips Intelligence. Ace Hardware dominated the channel mix at 95.7% of revenue share, while Home Depot accounted for 4.3%. The average product price stood at $17.66 across the portfolio, with spray sealant and tape products in the $15-16 range driving bulk volume at Ace Hardware, while larger liquid rubber formulations reached $215+ at Home Depot. Most recently in Q2 2026, the brand experienced a 3.3% month-over-month revenue pullback, signaling shifting in-store demand patterns.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Flex Seal Family of Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Flex Seal Family of Products.
BY REVIEW COUNT
Across 842K ratings on 2 channels, Flex Seal Family of Products averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 842K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.00
Price
$654K
Revenue
$16.05
Price
$447K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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