Crown

Crown Market Overview

Crown, owned by Keurig Dr Pepper (NYSE: KDP), demonstrated significant in-store performance concentration during the January-August 2026 period tracked by Grips Intelligence, with acehardware.com commanding 76.4% of revenue share across tracked channels. The brand experienced notable headwinds, with overall revenue declining 12.7% since the beginning of the tracked period and average product pricing dropping 18.3% year-to-date, reflecting competitive pressure in the market. Most recent monthly data shows steeper declines, with revenue falling 34.3% and average prices decreasing 28.1% compared to the prior month, indicating accelerating downward momentum. Amazon represents the secondary channel at 18.5% revenue share, while Newegg and Lowe's capture smaller portions at 2.8% and 1.3% respectively. With an average product price of $47.13 across the portfolio, Crown faces pricing challenges that warrant strategic review to stabilize performance.