GRIPS CUSTOMERS & RESEARCH PARTNERS
Film-Gard achieved robust in-store performance during the first half of 2026, according to Grips Intelligence data covering January through June across tracked retail channels. The brand commanded 67.8% of in-store revenue share through Ace Hardware, significantly outpacing Home Depot (20.0%) and Lowe's (12.2%), with average product pricing at $56.21. Revenue momentum strengthened considerably, increasing 24.8% overall during the data period, while average prices rose 7.8% year-over-year, indicating strong consumer demand and pricing power in the construction materials sector.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 25% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Film-Gard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Film-Gard.
BY REVENUE
Film-Gard sells 33% online and 67% offline. Online runs through 2 channels; offline through 1. Online share has moved from 25% in Feb to 52% in Jun.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 2.03K ratings on 3 channels, Film-Gard averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 2.03K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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