Linzer, operated by private company Linzer Products Corporation, demonstrates strong in-store momentum with revenue growth of 24.3% during the first eight months of 2026, according to Grips Intelligence. The brand maintains a heavily concentrated retail presence, with Ace Hardware accounting for 88.6% of revenue share compared to Lowe's at 10.6%. Average product pricing stands at $2.99, though prices have declined 2.8% over the tracking period, reflecting a strategic shift toward value positioning in the category. The brand's product portfolio spans price points from budget-friendly options like the 2-inch Chiseled Paint Brush at $1.39 to premium offerings such as the 5-Piece Polyester Brush Set at $12.22, enabling reach across multiple consumer segments. Most recent quarterly data shows continued momentum with 21.8% month-over-month revenue growth between July and August 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Linzer on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Linzer.
BY REVENUE
Linzer sells 12% online and 88% offline. Online runs through 3 channels; offline through 1.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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