Home/Insights/Brands/LinzerProduct Intelligence - 2026 YTD USA

Linzer

3M+

Products Sold, Jan to Jun 2026

4,600+

# Offline Stores

$2.95

Avg. Price

4.5

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Linzer Market Overview

Linzer demonstrated modest in-store growth during the first half of 2026, with overall revenue increasing 4.1% since the reporting period began, according to data from Grips Intelligence tracking acehardware.com and lowes.com channels from January to June 2026. The brand maintains a dominant presence on Ace Hardware's shelves, commanding 92.7% of its revenue share in the offline channel, while average product pricing climbed 6.3% across the tracked period. Price increases were particularly pronounced in the most recent measurement window, where average prices reached $3.11 and grew 4.3% month-over-month, signaling strategic pricing adjustments despite softening monthly sales momentum. Lowe's represents a marginal but growing secondary channel at 6.3% revenue share, with notably higher average price points suggesting distinct product positioning and customer targeting between the two retail partners.

Revenue Share by Channel
Data covers Ace Hardware, Lowe's

Linzer's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Linzer's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.

Average price

Absolute values in $

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Linzer's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Linzer on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Linzer's channels

REVENUE SHARE

Revenue distribution across tracked channels for Linzer.

Channels by revenue share

Distribution in %

Linzer's online vs offline revenue split

BY REVENUE

Linzer sells 7% online and 93% offline. Online runs through 3 channels; offline through 1. Online share has moved from 1% in Feb to 17% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

7%

93%

Offline

Online share trend

Feb – Jun

Online channels

7%

Lowes.com
Amazon.com
HomeDepot.com

Offline channels

93%

Ace Hardware stores

Top products for Linzer

BY REVENUE

Ace Hardware
Ace Hardware
#1Linzer 2 in. Flat Chip Paint Brush

$1.99

Price

$572K

Revenue

#2Linzer Plastic 7.13 in. W X 14.88 in. L Disposable Paint Tray

$2.59

Price

$571K

Revenue

#3Linzer Project Select Assorted in. Flat Chip Brush

$6.59

Price

$493K

Revenue

#4Linzer Plastic 11 in. W X 15 in. L 2 qt Disposable Paint Tray Liner

$1.99

Price

$480K

Revenue

#5Linzer 2 in. Chiseled Paint Brush

$1.39

Price

$352K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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