Olympic

Olympic Market Overview

Olympic, owned by Electrolux AB (Nasdaq Stockholm: ELUX A, ELUX B), experienced a challenging period in in-store performance through August 2026, with overall revenue declining 15.0% since the beginning of the year according to Grips Intelligence data. The brand maintains a dominant 99.9% revenue concentration through Home Depot, creating significant channel dependency that leaves it vulnerable to retailer-specific fluctuations. Average product pricing held relatively stable at $70.57 across the tracked period, though recent months showed declining momentum with prices down 8.3% in the latest month tracked. Top-performing SKUs command premium price points above $195, indicating Olympic's positioning in the higher-value segment despite the overall revenue headwinds. The sustained revenue decline and compressed price trends suggest Olympic faces intensifying competitive pressures in its core retail channel.