Home/Insights/Brands/YaleProduct Intelligence - 2026 YTD USA

Yale

40K+

Products Sold, Jan to Jun 2026

550+

# Offline Stores

$180.67

Avg. Price

4.2

Avg. Rating

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Yale Market Overview

I need to verify whether Yale's parent company is publicly traded before writing the overview.The situation is nuanced: Yale in the US/Canada is owned by Fortune Brands Innovations, while globally it's owned by ASSA ABLOY. Since this is US offline/in-store retail data (Amazon, Lowe's, Best Buy, Home Depot), the relevant parent is Fortune Brands Innovations. I'll verify that ticker.<cite index="4-1">In the U.S. and Canada, the Yale brand has been owned by Fortune Brands Innovations (NYSE: FBIN) since 2023</cite>, and per Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Amazon, Lowe's, Best Buy, and Home Depot, the brand carried an average product price of $180.73. Grips Intelligence data shows Amazon dominated Yale's revenue with a 68.8% share, followed by Lowe's at 16.6% and Best Buy at 11.9%, while Home Depot trailed at just 2.7%. Between April 1 and June 30, 2026, revenue climbed 31.8%, with a notable 27.3% month-over-month jump, signaling strong recent momentum. Meanwhile, average selling price softened slightly, dipping 3.1% over the same window to roughly $176.57. These figures underscore Yale's heavy reliance on a single dominant channel even as its broader retail footprint continues to expand.

Revenue Share by Channel
Data covers Amazon, Lowe's, Best Buy, Home Depot

Yale's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 32% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Yale's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.

Average price

Absolute values in $

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Yale's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Yale on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Yale's channels

REVENUE SHARE

Revenue distribution across tracked channels for Yale.

Channels by revenue share

Distribution in %

Yale's online vs offline revenue split

BY REVENUE

Yale sells 77% online and 23% offline. Online runs through 3 channels; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

77%

23%

Offline

Online channels

77%

Amazon.com
Lowes.com
HomeDepot.com

Offline channels

23%

Best Buy stores
Lowe's stores

Yale's customer ratings

BY REVIEW COUNT

Across 184K ratings on 4 channels, Yale averages 4.2. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.2

/ 5

From 184K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Yale

BY REVENUE

Best Buy
Best Buy
#1Yale - Assure Lock 2 - Smart Lock Wi-Fi Deadbolt with Touchscreen Keypad | Fingerprint Access - Satin Nickel

$261.78

Price

$91K

Revenue

#2Yale - Assure Lock 2 - Smart Lock Wi-Fi Deadbolt with Touchscreen Keypad | Fingerprint Access - Black Suede

$262.79

Price

$83K

Revenue

#3Yale - Assure Lock 2 - Smart Lock Wi-Fi Deadbolt with Push Button Keypad | Key Access - Black Suede

$214.53

Price

$72K

Revenue

#4Yale - Assure Lock 2 - Smart Lock Wi-Fi Deadbolt with Push Button Keypad | Key Access - Black Suede

$196.37

Price

$63K

Revenue

#5Yale - Assure Lock 2 - Smart Lock Wi-Fi Deadbolt with Touchscreen Keypad | Fingerprint Access - Black Suede

$266.44

Price

$60K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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