GRIPS CUSTOMERS & RESEARCH PARTNERS
Cync, a brand of GE Lighting owned by privately held Savant Systems, Inc., generated in-store and online sales across three major retailers during the first eight months of 2026, with Amazon commanding a dominant 71.8% revenue share compared to Home Depot's 23.6% and Best Buy's 4.6%. According to Grips Intelligence data, the brand faced headwinds during this period, with overall revenue declining 8.9% since the beginning of the year. Despite revenue pressure, average product pricing increased 2.2% year-to-date, reaching $28.50 per unit, suggesting the brand maintained pricing discipline even as sales volume contracted. The top-performing products on Amazon ranged from affordable smart light bulb bundles priced around $24–$44 to higher-end undercabinet fixtures exceeding $60, indicating a diverse portfolio targeting multiple price segments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Cync on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Cync.
BY REVENUE
Cync sells 95% online and 5% offline. Online runs through 2 channels; offline through 1. Online share has moved from 85% in Apr to 94% in Aug.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 151K ratings on 3 channels, Cync averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 151K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.99
Price
$116K
Revenue
$43.34
Price
$87K
Revenue
$60.94
Price
$81K
Revenue
$32.61
Price
$69K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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