GRIPS CUSTOMERS & RESEARCH PARTNERS
I need to verify the ownership and ticker for First Alert before writing.According to Grips Intelligence, First Alert generated in-store revenue growth of 3.3% across the January 1–June 30, 2026 period tracked across Amazon, Lowe's, and Ace Hardware, with First Alert now owned by Resideo Technologies (NYSE: REZI) after its completed acquisition of First Alert, Inc., from Newell Brands Inc. in 2022; Amazon led the brand's revenue mix at a 47.1% share, followed by lowes.com at 36.1% and acehardware.com at 16.4%, while the average product price held at $49.76 and slipped 0.8% over the period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for First Alert on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for First Alert.
BY REVENUE
First Alert sells 51% online and 49% offline. Online runs through 2 channels; offline through 2.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 4.17M ratings on 3 channels, First Alert averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 4.17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$52.37
Price
$1.34M
Revenue
$61.11
Price
$965K
Revenue
$97.27
Price
$841K
Revenue
$41.43
Price
$661K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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