GRIPS CUSTOMERS & RESEARCH PARTNERS
Ticonderoga's in-store revenue performance shows strong online dominance, with Amazon capturing 90% of retail sales according to data from Grips Intelligence tracking the first half of 2026 across Amazon and Office Depot channels. The brand experienced modest growth momentum in the most recent quarter, with revenue expanding 4.4% while average in-store product pricing declined 4.8% year-to-date, reflecting competitive pressure despite maintaining an $8.77 average price point. The price erosion signals margin challenges even as Ticonderoga, a subsidiary of publicly traded F.I.L.A. (BIT:FILA), maintains its position as a category leader. Office Depot's 9.9% share underscores the brand's strategic dependence on e-commerce channels for volume and profitability in the competitive writing instruments market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Ticonderoga on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Ticonderoga.
BY REVENUE
Ticonderoga sells 90% online and 10% offline. Online runs through 1 channel; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 4.34M ratings on 2 channels, Ticonderoga averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 4.34M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.79
Price
$359K
Revenue
$6.43
Price
$313K
Revenue
$52.32
Price
$301K
Revenue
$39.99
Price
$196K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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