GRIPS CUSTOMERS & RESEARCH PARTNERS
Expo, owned by Newell Brands (NASDAQ: NWL), demonstrated strong in-store momentum during the first eight months of 2026, with revenue surging 114.8% year-to-date according to data from Grips Intelligence. Amazon dominated the channel mix at 86.9% of revenue share, while Office Depot captured 12.4%, though average pricing declined 21.6% over the period as the brand competed across assorted pack sizes and tip configurations. The most recent quarter (June-August 2026) showed continued acceleration with month-over-month revenue growth of 54.6%, despite a 14.4% average price decrease that reflected promotional activity and shifting product mix. The brand's portfolio remained focused on low-odor dry-erase marker varieties, with pack counts ranging from 4 to 40 units priced between $4.49 and $32.99.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 114% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Expo on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Expo.
BY REVENUE
Expo sells 86% online and 14% offline. Online runs through 1 channel; offline through 2.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 2.65M ratings on 2 channels, Expo averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 2.65M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.22
Price
$151K
Revenue
$12.67
Price
$103K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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