GRIPS CUSTOMERS & RESEARCH PARTNERS
Pilot (TYO: 7846) shows significant online channel concentration, with Amazon dominating 82.5% of revenue share according to data from Grips Intelligence covering January to June 2026 across offline and online retail channels. The brand experienced notable headwinds during the measured period, with overall revenue declining 16.6% from the start of the tracking window through June 2026, while average product pricing decreased 1.9% year-to-date. Office Depot maintained a secondary position at 13.5% revenue share, while specialty retailers Newegg and Lowe's represented minimal contribution at 2.7% and 1.1% respectively. With an average product price of $13.26, Pilot's G2 line continues to anchor the brand's market presence across all major online retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Pilot on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Pilot.
BY REVENUE
Pilot sells 87% online and 13% offline. Online runs through 3 channels; offline through 1.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 12M ratings on 4 channels, Pilot averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.43
Price
$52K
Revenue
$31.76
Price
$37K
Revenue
$36.55
Price
$37K
Revenue
$32.28
Price
$32K
Revenue
$38.01
Price
$13K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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