GRIPS CUSTOMERS & RESEARCH PARTNERS
Pentel, owned by privately held Japanese conglomerate PLUS Corporation, demonstrated strong in-store performance during the first eight months of 2026, with revenue climbing 40.8% overall according to data from Grips Intelligence. Amazon dominated the brand's retail channel mix at 73.5% share, followed by Office Depot at 18.9% and Newegg at 7.6%, though the brand's average product price declined 18.5% over the period to $9.38. The most recent three-month trend showed particularly robust momentum, with revenue jumping 31.5% month-over-month despite continued pricing pressure that saw average prices fall 9.4% in the latest month. The EnerGel liquid gel pen line emerged as a top performer across channels, commanding premium price points while maintaining strong shelf presence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 41% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 18% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pentel on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pentel.
BY REVENUE
Pentel sells 80% online and 20% offline. Online runs through 2 channels; offline through 1.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 5.4M ratings on 3 channels, Pentel averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 5.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.02
Price
$425K
Revenue
$18.69
Price
$332K
Revenue
$4.94
Price
$133K
Revenue
$12.58
Price
$129K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
