GRIPS CUSTOMERS & RESEARCH PARTNERS
Pentel's in-store revenue performance during H1 2026 (January-June) shows significant market concentration, with Amazon commanding 71.4% of total channel revenue, according to Grips Intelligence data tracked across Amazon, Office Depot, and Newegg. The brand experienced an 18.9% overall revenue decline since the beginning of the period, despite maintaining a stable average product price of $9.92 with a modest 1.9% increase year-to-date. Notably, the most recent month showed a sharper 16.1% revenue drop compared to the previous period, indicating accelerating downward momentum. Despite pricing resilience, the substantial reliance on Amazon as the primary revenue driver and recent revenue contraction underscore challenging market conditions for the brand in the major online-enabled channel space.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Pentel on Newegg.
REVENUE SHARE
Revenue distribution across tracked channels for Pentel.
BY REVENUE
Pentel sells 81% online and 19% offline. Online runs through 2 channels; offline through 1.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 7.5M ratings on 3 channels, Pentel averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 7.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.99
Price
$19K
Revenue
$26.99
Price
$9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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