GRIPS CUSTOMERS & RESEARCH PARTNERS
Swingline, owned by ACCO Brands (NYSE: ACCO), showed dominant in-store market presence during H1 2026 with Amazon commanding 72.1% of revenue share across tracked online channels, according to Grips Intelligence data from January-June 2026. Office Depot represented a substantial secondary channel at 19.2% share, while specialty retailers collectively captured under 9% of sales. Overall revenue declined 11.6% during the period, reflecting softer demand in the office supplies category. Average product pricing remained relatively stable at $14.38, with only a modest 5.7% decrease across the tracked timeframe from January through June 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Swingline on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swingline.
BY REVENUE
Swingline sells 80% online and 20% offline. Online runs through 3 channels; offline through 2.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 2.45M ratings on 5 channels, Swingline averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.45M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$37.96
Price
$790K
Revenue
$19.06
Price
$646K
Revenue
$27.53
Price
$581K
Revenue
$16.94
Price
$495K
Revenue
$25.15
Price
$259K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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