GRIPS CUSTOMERS & RESEARCH PARTNERS
Swingline, a division of ACCO Brands Corporation (NYSE: ACCO), demonstrates strong in-store channel performance with Amazon commanding 72.9% of revenue share, followed by Office Depot at 18.8% across the eight-month period from January through August 2026. The brand experienced solid overall revenue growth of 9.2% during this timeframe, though average product pricing declined 3.0% to $14.43, reflecting competitive pressure across its portfolio. Amazon remains the dominant retail partner by a substantial margin, with Office Depot providing meaningful secondary distribution while remaining channels contribute minimally to overall revenue. According to data from Grips Intelligence, Swingline's pricing strategy has shifted downward even as volume growth accelerated, suggesting a shift toward volume-driven market positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Swingline on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swingline.
BY REVENUE
Swingline sells 78% online and 22% offline. Online runs through 3 channels; offline through 2. Online share has moved from 26% in Apr to 79% in Aug.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 1.84M ratings on 5 channels, Swingline averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.84M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.22
Price
$18K
Revenue
$34.99
Price
$7.9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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