GRIPS CUSTOMERS & RESEARCH PARTNERS
Sharpie, owned by Newell Brands (NASDAQ: NWL), demonstrates strong in-store performance with revenue growth of 34.1% year-to-date through August 2026, according to Grips Intelligence. The brand's average product price stands at $9.78, though pricing has declined 7.8% over the tracked period. Amazon dominates the channel mix with an 80.0% revenue share, followed by Office Depot at 15.3%, while the brand's most premium offerings on Amazon command prices above $13, contrasting sharply with budget-friendly options under $3 at Ace Hardware. Recent momentum continued strong with month-over-month revenue growth of 16.1%, indicating sustained consumer demand despite the slight downward pricing trend.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 34% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Sharpie on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Sharpie.
BY REVENUE
Sharpie sells 79% online and 21% offline. Online runs through 1 channel; offline through 4.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 6.6M ratings on 4 channels, Sharpie averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 6.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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