Sharpie

Sharpie Market Overview

According to data from Grips Intelligence tracking the first half of 2026, Sharpie's parent company Newell Brands (NASDAQ: NWL) demonstrates a highly concentrated in-store channel distribution with Amazon commanding 79.3% of revenue share, followed by Office Depot at 15.7%, while smaller retailers like Ace Hardware and Lowe's each represent under 2% of the market. The brand's average in-store pricing stands at $10.56, though prices declined 7.5% overall during the data period, reflecting competitive pressures across retail channels. Sharpie's overall revenue grew just 0.3% since the beginning of 2026 through June 30, indicating a relatively flat sales environment despite pricing adjustments. The pricing decline alongside modest revenue growth suggests that unit volume gains have been offset by promotional and competitive pricing dynamics in the writing instruments category.