GRIPS CUSTOMERS & RESEARCH PARTNERS
Crayola dominates in-store sales through Amazon with a commanding 91.6% channel share according to data from Grips Intelligence covering January to June 2026, with Office Depot representing just 6.8% of revenues. The brand's average product price stands at $13.99, though prices declined 3.0% over the first half of the year as revenue contracted 2.4%. Key premium items like Crayola Sidewalk Chalk and Ultra Clean Washable Markers are performing across channels, with Office Depot offerings commanding higher price points up to $30.25 compared to Amazon's average of $13.31-$20.02.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Crayola on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Crayola.
BY REVENUE
Crayola sells 93% online and 7% offline. Online runs through 2 channels; offline through 3.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 12M ratings on 2 channels, Crayola averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3.06
Price
$30K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
