Crayola

Crayola Market Overview

Crayola, a subsidiary of privately held Hallmark Cards, Inc., demonstrated strong in-store performance during the first eight months of 2026, with revenue surging 56.3% overall and 25.5% month-over-month growth in the most recent period tracked by Grips Intelligence. Amazon dominated the channel mix with 90.4% of revenue share, while average product pricing declined 23.1% since the beginning of the year, settling at $12.44 across the portfolio. Top-performing SKUs ranged widely in price from ultra-affordable basics like bulk crayon packs at $0.51 to premium art sets commanding $44.99, reflecting Crayola's diversified product strategy across casual and comprehensive art supply offerings. The brand's pricing compression, coupled with robust revenue expansion, suggests strong volume growth and increased market penetration during this period.