GRIPS CUSTOMERS & RESEARCH PARTNERS
SubZero demonstrated significant offline channel concentration in H1 2026, with Amazon commanding 81.9% of revenue share according to Grips Intelligence data from January through June, while acehardware.com and menards.com captured 16.2% and 1.3% respectively. The brand experienced a notable 19.2% overall revenue decline during the tracked period, with in-store selling prices rising 26.4% year-to-date despite marginal monthly price adjustments. Amazon's dominant 81.9% revenue share underscores the channel's critical importance to SubZero's online retail strategy, though the substantial revenue contraction suggests broader market headwinds affecting performance across all tracked channels during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 26% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for SubZero on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SubZero.
BY REVENUE
SubZero sells 84% online and 16% offline. Online runs through 1 channel; offline through 2. Online share has moved from 85% in Feb to 99% in Jun.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 24K ratings on 3 channels, SubZero averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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