GRIPS CUSTOMERS & RESEARCH PARTNERS
Deka, a brand of East Penn Manufacturing Co., a private, family-owned company based in Pennsylvania, generated in-store revenue primarily through ace hardware.com (48.2% share), Amazon (28.1%), and menards.com (22.7%) from January to August 2026, according to Grips Intelligence data. The brand experienced significant headwinds during this period, with overall revenue declining 19.1% and average product prices falling 12.8% across channels. Average product pricing settled at $18.61 year-to-date, though prices continued downward pressure into the final tracked months. The concentration of nearly half of revenue on a single channel highlights Deka's reliance on ace hardware.com for in-store distribution strength.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 18% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Deka on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Deka.
BY REVENUE
Deka sells 11% online and 89% offline. Online runs through 2 channels; offline through 2. Online share has moved from 0% in Apr to 11% in Aug.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 7.6K ratings on 4 channels, Deka averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 7.6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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