GRIPS CUSTOMERS & RESEARCH PARTNERS
Deka is owned by East Penn Manufacturing, and according to data from Grips Intelligence covering January–June 2026 across tracked in-store channels, the brand generated in-store sales concentrated primarily through Ace Hardware (47.9% share), followed by Amazon (25.9% share) and Menards (25.1% share). Over the six-month period, average product pricing stood at $17.02, though the brand faced significant headwinds with revenue declining 16.8% overall since the beginning of the year. Most notably, in the most recent month measured, revenue dropped an additional 13.6% compared to the prior month, indicating accelerating momentum challenges despite a modest 1.2% uptick in average pricing, reflecting potential mixed demand dynamics across the in-store distribution network.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Deka on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Deka.
BY REVENUE
Deka sells 27% online and 73% offline. Online runs through 2 channels; offline through 2. Online share has moved from 29% in Feb to 35% in Jun.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 16K ratings on 4 channels, Deka averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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