GRIPS CUSTOMERS & RESEARCH PARTNERS
DieHard demonstrated strong in-store momentum in H1 2026, with revenue growth of 36.2% compared to the previous period across Ace Hardware and Lowe's, according to data from Grips Intelligence. Parent company Advance Auto Parts (NYSE: AAP) is seeing its DieHard expansion pay dividends, as the brand achieved nearly equal revenue splits between acehardware.com (50.4%) and lowes.com (48.4%), with offline retail channels tracking January 1–June 30, 2026. Average product pricing climbed 12.2% year-over-year to $74.22, reflecting strong consumer demand and category expansion into work apparel alongside traditional automotive offerings. The brand's penetration of major hardware and home improvement retailers demonstrates successful diversification beyond its core automotive roots.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 37% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for DieHard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for DieHard.
BY REVENUE
DieHard sells 50% online and 50% offline. Online runs through 2 channels; offline through 1. Online share has moved from 7% in Feb to 71% in Jun.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 93K ratings on 3 channels, DieHard averages 4.9★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.9
/ 5
From 93K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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