GRIPS CUSTOMERS & RESEARCH PARTNERS
Kroil, owned by private equity firm Gryphon Investors, generated an average product price of $29.49 across in-store channels during the first eight months of 2026, according to Grips Intelligence data. Amazon dominated the brand's revenue share at 72.8%, with acehardware.com and menards.com accounting for 13.6% and 12.4% respectively. The brand demonstrated steady momentum, with overall revenue growth of 8.2% during the tracked period and average pricing up 1.6% year-to-date. Pricing power remained consistent, with per-unit costs reaching $30.10 in the most recent month, representing a 1.7% increase sequentially.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Kroil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kroil.
BY REVENUE
Kroil sells 74% online and 26% offline. Online runs through 2 channels; offline through 2.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 305K ratings on 4 channels, Kroil averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 305K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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