GRIPS CUSTOMERS & RESEARCH PARTNERS
Kroil, made by Kano Laboratories, dominated online retail channels during the first half of 2026, according to data from Grips Intelligence tracking in-store and online performance across major e-commerce platforms from January to June 2026. Amazon commanded 68% of Kroil's revenue share, while acehardware.com and menards.com contributed 15.5% and 14.6% respectively. The brand experienced a 3.2% overall revenue decline since January, with average product pricing holding steady at $29.57. Home Depot represented minimal channel presence at just 1.9% share, indicating significant market concentration among specialty retailers. The offline retail landscape shows strong dependence on alternative distribution channels beyond major big-box retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Kroil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kroil.
BY REVENUE
Kroil sells 70% online and 30% offline. Online runs through 2 channels; offline through 2. Online share has moved from 66% in Feb to 75% in Jun.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 389K ratings on 4 channels, Kroil averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 389K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.80
Price
$5.6K
Revenue
$100.49
Price
$2.81K
Revenue
$24.92
Price
$2.69K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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