GRIPS CUSTOMERS & RESEARCH PARTNERS
STA-BIL, owned by Gold Eagle Co., a family-operated company founded in 1932, generated revenue across in-store retail channels during January to June 2026, according to data from Grips Intelligence, with Amazon commanding 49.4% of total sales share and traditional brick-and-mortar retailers comprising the remainder. Average product pricing reached $11.35 during the period, reflecting strong price positioning across the portfolio. Average prices increased 7.7% over the six-month timeframe, demonstrating successful premium pricing strategy despite overall revenue growing 5.3% across the same period. The brand's performance underscores sustained consumer demand for its fuel treatment solutions across both e-commerce and in-store retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for STA-BIL on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for STA-BIL.
BY REVENUE
STA-BIL sells 55% online and 45% offline. Online runs through 2 channels; offline through 3. Online share has moved from 53% in Feb to 68% in Jun.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 894K ratings on 4 channels, STA-BIL averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 894K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.05
Price
$372K
Revenue
$24.92
Price
$286K
Revenue
$24.24
Price
$86K
Revenue
$16.58
Price
$54K
Revenue
$5.49
Price
$52K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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