Home/Insights/Brands/SouthworthProduct Intelligence - 2026 YTD USA

Southworth

70K+

Products Sold, Jan to Aug 2026

700+

# Offline Stores

$24.70

Avg. Price

4.7

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Southworth Market Overview

Southworth International Group, Inc. (SIGI), a family-owned company, maintains a strong in-store retail presence across major office supply channels, with Office Depot commanding 58.5% of revenue share and Amazon capturing 38.5% during the January-August 2026 period. Despite commanding an average product price of $24.53, the brand experienced a concerning 13.4% overall revenue decline over the tracked period, signaling potential headwinds in the retail channel. Notably, pricing has trended upward with average prices increasing 2.5% overall, though recent month-over-month momentum showed marginal softness at 0.6%. Southworth's product portfolio remains heavily skewed toward premium specialty papers, with Newegg's substantially higher price points ($43–$71) compared to Amazon's offerings ($12–$27), revealing distinct channel positioning strategies. The concentration of revenue in just two primary retail partners presents both stability and vulnerability for the brand's distribution strategy.

Revenue Share by Channel
Data covers Office Depot, Amazon, Newegg

Southworth's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Southworth's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.

Average price

Absolute values in $

Start benchmarking for free

Southworth's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Southworth on Amazon.

Amazon

Categories by revenue share

Distribution in %

Southworth's channels

REVENUE SHARE

Revenue distribution across tracked channels for Southworth.

Channels by revenue share

Distribution in %

Southworth's online vs offline revenue split

BY REVENUE

Southworth sells 39% online and 61% offline. Online runs through 2 channels; offline through 1. Online share has moved from 5% in Apr to 46% in Aug.

Revenue by channel

Share of total revenue across all channels

Online

39%

61%

Offline

Online share trend

Apr – Aug

Online channels

39%

Amazon.com
Newegg.com

Offline channels

61%

Office Depot stores

Southworth's customer ratings

BY REVIEW COUNT

Across 63K ratings on 3 channels, Southworth averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 63K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Southworth

BY REVENUE

Amazon
Amazon
#1Southworth® 25% Cotton Business Paper, 8 1/2" x 11", 24 Lb, White, Box Of 500

$23.32

Price

$101K

Revenue

#2Southworth R14ICF 100% Cotton Resume Paper Ivory 24 lbs. 8-1/2 x 11 Wove 100/Box

$12.70

Price

$85K

Revenue

#3Southworth Parchment Paper, 8.5" x 11", 24 lb/90 gsm, Ivory, 500 sheets - Packaging May Vary (984C)

$27.01

Price

$79K

Revenue

#4Southworth FSC Certified 55% Recycled 25% Cotton Linen Business Paper, 8 1/2in. x 11in, 24 Lb, Ivory, Box of 500, 564C

$26.41

Price

$76K

Revenue

#5Southworth® 100% Cotton Résumé Paper, 8 1/2" x 11", 32 Lb, 100% Recycled, White, Pack Of 100

$16.67

Price

$31K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved