GRIPS CUSTOMERS & RESEARCH PARTNERS
Neenah dominates the in-store cardstock and specialty paper market, with Amazon commanding 71.6% of revenue share and Office Depot capturing 26.5% across the first half of 2026, according to data from Grips Intelligence covering January through June 2026. Average product pricing grew 2.8% over the period, reaching $18.26, despite overall revenue declining 11.3% since the beginning of the year. The channel's top-performing products include premium cardstock variants ranging from $14.77 to $146.70, with bulk offerings demonstrating significant price differentiation for institutional buyers. While Newegg represents a minimal channel at 1.9% revenue share, the broader performance reflects challenging market conditions despite stable pricing power in specialty paper categories.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Neenah on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Neenah.
BY REVENUE
Neenah sells 74% online and 26% offline. Online runs through 2 channels; offline through 1.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 682K ratings on 3 channels, Neenah averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 682K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.85
Price
$1.88M
Revenue
$14.77
Price
$499K
Revenue
$20.76
Price
$437K
Revenue
$146.70
Price
$316K
Revenue
$8.19
Price
$238K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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