GRIPS CUSTOMERS & RESEARCH PARTNERS
Five Star showed strong momentum through in-store retail channels, with Amazon commanding 86.8% of revenue share, according to Grips Intelligence data covering January-June 2026. However, the brand faced headwinds during the final half of the tracking period (April-June 2026), with overall revenue declining 13.1% since the year began and average product prices falling 10.8%, indicating increasing competitive pressure and margin compression. Parent company ACCO Brands (NYSE: ACCO) is navigating a challenging environment with notable price disparities emerging between distribution channels, where Office Depot premium offerings ($35-42 average) sharply contrast with Amazon's value positioning ($2.79-22.89 average). The data highlights Five Star's continued reliance on e-commerce, creating both opportunity and vulnerability in its offline retail strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Five Star on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Five Star.
BY REVENUE
Five Star sells 89% online and 11% offline. Online runs through 2 channels; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 4.52M ratings on 3 channels, Five Star averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 4.52M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$6.97
Price
$578K
Revenue
$12.99
Price
$398K
Revenue
$22.89
Price
$342K
Revenue
$2.79
Price
$143K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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