Denik, a privately held brand, generated an average product price of $11.88 across in-store channels from January through August 2026, according to Grips Intelligence data. The brand achieved 34.3% overall revenue growth during the period, with Office Depot accounting for 99.7% of revenue share. Average prices declined 4.4% over the tracked timeframe, while the most recent month showed 2.7% month-over-month revenue growth. Despite strong growth momentum, Denik's heavy reliance on a single retail partner presents concentration risk in its distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 34% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Denik on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Denik.
BY REVENUE
$8.99
Price
$24K
Revenue
$16.99
Price
$21K
Revenue
$14.99
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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