GRIPS CUSTOMERS & RESEARCH PARTNERS
According to data from Grips Intelligence covering January-June 2026, Moleskine experienced significant headwinds in in-store performance, with revenue declining 20.2% compared to the first half of 2025. Amazon dominates the brand's online distribution, commanding 62.7% of year-to-date revenue, while Office Depot holds 36.9%, though the average product price across channels remained stable at $20.53. Most notably, the brand's revenue momentum deteriorated sharply in recent months, dropping 17.5% in the final month of the tracking period. Despite maintaining consistent pricing across its classic notebook portfolio, Moleskine's offline retail performance suggests increased competitive pressure in the stationery category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Moleskine on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Moleskine.
BY REVENUE
Moleskine sells 64% online and 36% offline. Online runs through 1 channel; offline through 1.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 315K ratings on 2 channels, Moleskine averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 315K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$22.00
Price
$173K
Revenue
$21.07
Price
$142K
Revenue
$22.73
Price
$140K
Revenue
$19.48
Price
$32K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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