GRIPS CUSTOMERS & RESEARCH PARTNERS
According to data from Grips Intelligence, SKIL's in-store H1 2026 performance (January-June) reveals significant retail concentration and pricing stability across major online channels. Amazon commands a dominant 67.0% revenue share, followed by Menards.com at 18.5% and Lowe's.com at 14.2%, indicating highly consolidated distribution. The brand achieved robust revenue growth of 18.3% year-to-date while maintaining consistent average product pricing at $68.63, with minimal price erosion of only 0.7% over the period. Top-performing products span a wide range from premium items like the $349 Self-Propelled Mower Kit to value offerings like the $37.92 Random Orbital Sander, demonstrating successful market segmentation across price tiers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for SKIL on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SKIL.
BY REVENUE
SKIL sells 71% online and 29% offline. Online runs through 2 channels; offline through 2.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 1.27M ratings on 3 channels, SKIL averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.27M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$329.00
Price
$2.42M
Revenue
$37.92
Price
$1.25M
Revenue
$44.99
Price
$714K
Revenue
$349.00
Price
$544K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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