SKIL

SKIL Market Overview

SKIL, owned by Chervon (HKG: 2285), experienced a challenging period in its in-store channel performance during the first eight months of 2026, with revenue declining 11.8% overall and average prices dropping 2.9% according to Grips Intelligence data. Amazon dominates the brand's revenue share at 64.1%, followed by menards.com at 18.6% and lowes.com at 17.1%, with an average product price of $68.26 across channels. The most recent trend data shows continued pressure, with revenue down 13.3% month-over-month and average pricing declining 2.4% in the latest period. High-value products like the PWR CORE 40 Brushless Mower and dual bevel miter saws command prices above $250, while smaller tools like random orbital sanders remain positioned in the $35-40 range. This diversified pricing strategy across categories reflects SKIL's broad market positioning, though overall softening demand suggests headwinds in the category.