GRIPS CUSTOMERS & RESEARCH PARTNERS
Johnson Level demonstrated in-store channel concentration with Menards accounting for 59.6% of revenue share compared to Lowe's at 40.4% according to Grips Intelligence data from January-June 2026. The brand's average product price of $22.37 declined 3.8% over the period, reflecting a softening pricing environment in the offline construction tools market. Recent momentum shows revenue declining 6.3% in the latest month tracked, though year-to-date growth reached 3.1%, suggesting initial resilience that has weakened. Notably, Johnson Level's product portfolio spans a substantial price range from budget-focused items under $8 to premium rotary laser systems exceeding $800, indicating diversified market positioning across professional contractor segments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Johnson Level on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Johnson Level.
BY REVENUE
Johnson Level sells 6% online and 94% offline. Online runs through 1 channel; offline through 2.
Online
6%
94%
Offline
Online channels
6%
Offline channels
94%
BY REVIEW COUNT
Across 52K ratings on 2 channels, Johnson Level averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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