Truper

Truper Market Overview

Truper, a brand of the private Mexican company Grupo Truper, generated in-store revenue across major hardware retailers from January through August 2026, with Menards.com commanding 69.6% of total channel share according to Grips Intelligence data. The brand experienced significant headwinds during the measured period, with overall revenue declining 37.3% since the beginning of the year and average product prices falling 4.3% over the same timeframe. Menards.com's dominance reflects particularly strong performance with higher-priced wheelbarrow products averaging over $100, while Lowe's (15.6% share) and Ace Hardware (13.2% share) captured the remainder of tracked revenue, with Amazon representing just 1.7%. The average product price across all channels stood at $48.40, though recent monthly trends showed continued pricing pressure with a 0.2% decline in the most recent period measured. Despite the challenging revenue environment, Truper maintained broad distribution across multiple major hardware retailers during the second and third quarters of 2026.