GRIPS CUSTOMERS & RESEARCH PARTNERS
Let me verify whether SimpliSafe is publicly traded before writing the overview.SimpliSafe is privately held (owned by PE firm GTCR), so I'll omit any ticker. Grips Intelligence data shows SimpliSafe generated steady growth across its in-store and online retail channels tracked from January 1 to June 30, 2026, with overall revenue up 7.0% and rising 1.5% in the most recent month versus the prior month; Amazon dominated distribution with an 89.5% revenue share, far ahead of Best Buy at 8.6% and Lowes.com at 1.6%; the brand's average product price eased 3.0% over the period to settle around $95.59, indicating modest pricing pressure; among top sellers, the 10 Piece Wireless Home Security System with Outdoor Camera commanded the highest average price at $403.37, according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for SimpliSafe on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for SimpliSafe.
BY REVENUE
SimpliSafe sells 92% online and 8% offline. Online runs through 2 channels; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 174K ratings on 3 channels, SimpliSafe averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 174K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$164.19
Price
$807K
Revenue
$169.99
Price
$405K
Revenue
$403.37
Price
$403K
Revenue
$54.99
Price
$369K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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