Home/Insights/Brands/Paper MateProduct Intelligence - 2026 YTD USA

Paper Mate

1M+

Products Sold, Jan to Jun 2026

3,300+

# Offline Stores

$11.59

Avg. Price

4.7

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Paper Mate Market Overview

Paper Mate's in-store performance during the first half of 2026 reveals strong momentum, with parent company Newell Brands (NASDAQ: NWL) seeing impressive revenue growth of 9.1% year-to-date as tracked by Grips Intelligence across major retail channels. Amazon dominates the distribution landscape, commanding 81% of overall revenue share, followed by Office Depot at 15.6%, with pricing power evident through a 6.8% average price increase since the beginning of the year. The brand's average product price reached $11.56, while premium offerings like the Paper Mate Flair 24-Count pack commanding $20.65 demonstrate strong demand for multi-pack bundles across online and in-store retailers. Recent momentum accelerated further in the most recent period, with 9.2% month-over-month revenue growth and a 3.7% price uplift, signaling sustained consumer interest and retailer confidence in Paper Mate's market positioning.

Revenue Share by Channel
Data covers Amazon, Office Depot, Newegg

Paper Mate's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 9% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Paper Mate's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 7% from Apr to Jun.

Average price

Absolute values in $

Start benchmarking for free

Paper Mate's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Paper Mate on Amazon.

Amazon

Categories by revenue share

Distribution in %

Paper Mate's channels

REVENUE SHARE

Revenue distribution across tracked channels for Paper Mate.

Channels by revenue share

Distribution in %

Paper Mate's online vs offline revenue split

BY REVENUE

Paper Mate sells 84% online and 16% offline. Online runs through 2 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

84%

16%

Offline

Online channels

84%

Amazon.com
Newegg.com

Offline channels

16%

Office Depot stores
Ace Hardware stores
Menards stores

Paper Mate's customer ratings

BY REVIEW COUNT

Across 3.59M ratings on 3 channels, Paper Mate averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 3.59M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Paper Mate

BY REVENUE

Amazon
Amazon
#1Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), Assorted Colors, 12 Count

$11.79

Price

$1.69M

Revenue

#2Paper Mate Gel Pens | InkJoy Pens, Medium Point, Assorted, 14 Count

$15.95

Price

$1.17M

Revenue

#3Paper Mate Flair Felt Tip Pens | Medium Point 0.7 Millimeter Marker Pens | Back to School Supplies for Teachers & Students | Assorted Colors, 24 Count

$20.65

Price

$838K

Revenue

#4Paper Mate Flair Point-Guard Porous Point Pens, 12 Black Pens.

$16.35

Price

$544K

Revenue

#5Paper Mate Flair Scented Felt Tip Pens, Assorted Nature Escape Scents and Colors, Medium Point (0.7mm), 16 Count

$18.99

Price

$411K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved