Home/Insights/Brands/RockwellProduct Intelligence - 2026 YTD USA

Rockwell

50K+

Products Sold, Jan to Jun 2026

600+

# Offline Stores

$21.78

Avg. Price

4.4

Avg. Rating

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Rockwell Market Overview

I need to verify whether Rockwell is publicly traded before writing the overview.Rockwell's parent company Positec is private, so I'll omit any ticker. According to in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Menards, Lowe's, and Amazon, Rockwell held a steady position with an average product price of $21.81, though overall revenue slipped 0.8% across the period. The brand's in-store sales were heavily concentrated at Menards, which accounted for 80.1% of revenue share, far ahead of Lowe's at 14.5% and Amazon at just 4.5%. During the April to June timeseries window, Rockwell showed encouraging momentum, with revenue growing 12.7% month-over-month and average price climbing 4.3% to $21.66. Over the full period, average product price rose 3.9%, signaling gradual upward pricing pressure despite the modest revenue dip. These insights, sourced from Grips Intelligence, highlight both Rockwell's strong retail dependence on a single channel and its recent quarterly recovery.

Revenue Share by Channel
Data covers Menards, Lowe's, Amazon

Rockwell's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Rockwell's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.

Average price

Absolute values in $

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Rockwell's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Rockwell on Amazon.

Amazon

Categories by revenue share

Distribution in %

Rockwell's channels

REVENUE SHARE

Revenue distribution across tracked channels for Rockwell.

Channels by revenue share

Distribution in %

Rockwell's online vs offline revenue split

BY REVENUE

Rockwell sells 10% online and 90% offline. Online runs through 3 channels; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

10%

90%

Offline

Online channels

10%

Lowes.com
Amazon.com
HomeDepot.com

Offline channels

90%

Menards stores
Lowe's stores

Rockwell's customer ratings

BY REVIEW COUNT

Across 33K ratings on 3 channels, Rockwell averages 4.4. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 33K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Rockwell

BY REVENUE

Menards
Menards
#1Rockwell® Sonicrafter® Oscillating Multi-Tool End Cut Saw Blade Set - 6 Piece

$40.57

Price

$160K

Revenue

#2Rockwell® Sonicrafter® 1-3/8" End-Cut Carbide Oscillating Multi-Tool Saw Blade - 2 Pack

$34.29

Price

$142K

Revenue

#3Rockwell® 1-3/8" End-Cut Oscillating Multi-Tool Saw Blade - 10 Pack

$72.39

Price

$125K

Revenue

#4Rockwell® Sonicrafter® 1-3/8" End-Cut Bi-Metal Oscillating Multi-Tool Saw Blade - 3 Pack

$23.49

Price

$96K

Revenue

#5Rockwell® Sonicrafter® 1-3/8" End-Cut High Speed Steel Oscillating Multi-Tool Saw Blade - 3 Pack

$31.78

Price

$83K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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