Home/Insights/Brands/DremelProduct Intelligence - 2026 YTD USA

Dremel

500K+

Products Sold, Jan to Jun 2026

4,400+

# Offline Stores

$33.07

Avg. Price

4.6

Avg. Rating

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Dremel Market Overview

I need to verify whether Dremel or its parent company is publicly traded.Dremel's parent company is Robert Bosch GmbH, which is privately held. I'll omit any ticker per the instructions. According to Grips Intelligence, Dremel's in-store sales from January 1 to June 30, 2026 across tracked retailers including Amazon, Lowe's, Menards, Ace Hardware, and Home Depot grew 3.7% overall, with the average product price rising 4.0% to $32.85. Amazon dominated Dremel's revenue mix with a commanding 59.6% share, far ahead of Lowe's at 14.2%, Menards at 12.0%, and Ace Hardware at 11.8%. Home Depot trailed the field with just a 2.3% share of Dremel's revenue over the period. The most recent quarter (April 1 to June 30, 2026) showed some cooling, as revenue dipped 6.6% versus the prior month and the average price eased 1.0% to $34.10. Dremel operates as a division of privately held Robert Bosch GmbH, meaning no publicly traded ticker applies to the brand.

Revenue Share by Channel
Data covers Amazon, Lowe's, Menards, Ace Hardware, Home Depot

Dremel's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Dremel's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.

Average price

Absolute values in $

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Dremel's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Dremel on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Dremel's channels

REVENUE SHARE

Revenue distribution across tracked channels for Dremel.

Channels by revenue share

Distribution in %

Dremel's online vs offline revenue split

BY REVENUE

Dremel sells 64% online and 36% offline. Online runs through 3 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

64%

36%

Offline

Online channels

64%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

36%

Lowe's stores
Menards stores
Ace Hardware stores

Dremel's customer ratings

BY REVIEW COUNT

Across 2.17M ratings on 5 channels, Dremel averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 2.17M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Dremel

BY REVENUE

Ace Hardware
Ace Hardware
#1Dremel 4300 1.8 amps Corded Rotary Tool Kit

$129.25

Price

$179K

Revenue

#2Dremel 1.2 amps 16 pc Corded Rotary Tool Kit

$59.70

Price

$173K

Revenue

#3Dremel 4V Lite Cordless Rotary Tool Kit (Battery & Charger)

$61.35

Price

$112K

Revenue

#4Dremel 12V Cordless Rotary Tool Kit

$99.99

Price

$89K

Revenue

#5Dremel EZ Lock 1-1/2 in. D X 1/8 in. Fiberglass Metal Cut-Off Wheel 5 pk

$19.99

Price

$79K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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