GRIPS CUSTOMERS & RESEARCH PARTNERS
OX's in-store performance across major online retailers from January through August 2026 shows strong Amazon dominance, capturing 70.4% of revenue share compared to 16.8% at Lowe's and 12.8% at Home Depot, according to Grips Intelligence. The brand demonstrated solid momentum during the tracked period, with revenue growing 7.7% in the most recent month and 6.0% overall, while average product pricing increased 2.1% year-to-date to $43.31. Price expansion accelerated notably in the latest period, climbing 10.4% month-over-month to $44.41, suggesting successful premium positioning across the portfolio. OX's product range spans multiple categories from tools and hardware to specialized items, reflecting a diversified approach to capturing market share across home improvement and utility segments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for OX on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for OX.
BY REVENUE
OX sells 89% online and 11% offline. Online runs through 3 channels; offline through 1. Online share has moved from 65% in Apr to 88% in Aug.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 126K ratings on 3 channels, OX averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 126K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$165.22
Price
$191K
Revenue
$206.69
Price
$155K
Revenue
$55.91
Price
$102K
Revenue
$14.98
Price
$73K
Revenue
$182.53
Price
$44K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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