OX Tools, a brand of privately held OX Group Global, demonstrated significant in-store performance across major home improvement retailers during the first eight months of 2026, with Home Depot commanding 54.8% of revenue share compared to Lowe's at 44.2%, according to Grips Intelligence data. The brand faced headwinds during the analyzed period, with overall revenue declining 8.6% and average product pricing dropping 4.4% across channels. Product offerings span a wide price spectrum, from budget marking tools averaging under $12 to premium leather tool rigs exceeding $160, reflecting a diversified portfolio targeting both casual and professional users. Most recently, average pricing fell 11.3% month-over-month, signaling potential promotional activity or shifting product mix weighted toward lower-priced items. The concentration of sales across just two dominant retailers underscores OX Tools' reliance on major home improvement chains for market penetration.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for OX Tools on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for OX Tools.
BY REVENUE
OX Tools sells 64% online and 36% offline. Online runs through 2 channels; offline through 2.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 4.78K ratings on 3 channels, OX Tools averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 4.78K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$288.74
Price
$26K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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