GRIPS CUSTOMERS & RESEARCH PARTNERS
Gator Grip, a brand of privately held Endeavor Tool Company, shows a nearly even split in in-store revenue share between Amazon (45.8%) and Lowe's (45.3%) during the first eight months of 2026, according to Grips Intelligence data. The brand has experienced significant headwinds, with overall revenue declining 58.4% since the beginning of the tracked period and average product prices falling 30.1% over the same timeframe. Despite price compression, Gator Grip maintains an average product price point of $19.11 across its portfolio. Ace Hardware and Home Depot represent marginal channels at 7.1% and 1.8% revenue share respectively, indicating limited distribution beyond the top two retailers. The steep revenue and pricing declines suggest intensifying competitive pressure or shifting market demand within the grips category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 59% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 31% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Gator Grip on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Gator Grip.
BY REVENUE
Gator Grip sells 42% online and 58% offline. Online runs through 2 channels; offline through 2. Online share has moved from 2% in Apr to 21% in Aug.
Online
42%
58%
Offline
Online channels
42%
Offline channels
58%
BY REVIEW COUNT
Across 5.2K ratings on 4 channels, Gator Grip averages 3.6★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.6
/ 5
From 5.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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