GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store data tracked from January through August 2026, Ooni's performance reflects significant headwinds, with revenue declining 13.2% overall and average product pricing dropping 6.1% across the period, according to Grips Intelligence. Amazon dominates the brand's retail footprint with 78.7% of revenue share, followed distantly by Ace Hardware at 14.0%, while Lowe's and Home Depot combined represent less than 8% of sales. The brand's average product price stands at $173.30, though most-tracked SKUs range substantially higher, from around $250 to $800, suggesting a portfolio skewed toward premium offerings. Most recently, the brand experienced a steeper 14.8% month-over-month revenue drop with concurrent price compression of 4.7%, indicating ongoing market challenges.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ooni on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ooni.
BY REVENUE
Ooni sells 81% online and 19% offline. Online runs through 3 channels; offline through 2. Online share has moved from 6% in Apr to 87% in Aug.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 165K ratings on 4 channels, Ooni averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 165K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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