GRIPS CUSTOMERS & RESEARCH PARTNERS
Lodge Cast Iron, a privately-held brand still owned and managed by the Lodge family, generated 99.4% of its in-store revenue through Lowes.com during the first eight months of 2026, according to Grips Intelligence. The brand's average product price stood at $33.44 year-to-date, though pricing declined 5.7% in the most recent monthly period tracked. Overall performance showed concerning momentum, with revenue dropping 24.1% since the beginning of the data period and average prices declining 3.7% over the same timeframe. These metrics reflect significant headwinds for the brand in the competitive home goods market during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Lodge Cast Iron on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Lodge Cast Iron.
BY REVENUE
Lodge Cast Iron sells 51% online and 49% offline. Online runs through 2 channels; offline through 1. Online share has moved from 55% in Apr to 62% in Aug.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 3.19K ratings on 1 channel, Lodge Cast Iron averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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