GRIPS CUSTOMERS & RESEARCH PARTNERS
Char-Griller, owned by The Middleby Corporation (NASDAQ: MIDD), experienced significant in-store headwinds during the first eight months of 2026, with overall revenue declining 43.8% year-to-date according to data from Grips Intelligence. The brand maintained a diversified online retail presence, with Lowe's commanding 39.8% of revenue share, followed by Menards at 25.6% and Amazon at 22.7%. Average product pricing held relatively stable at $127.39, though prices decreased 4.6% over the measurement period. Most recently, monthly revenue dropped another 23.4% from the prior month, indicating continued market pressure during the summer season.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Char-Griller on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Char-Griller.
BY REVENUE
Char-Griller sells 38% online and 62% offline. Online runs through 3 channels; offline through 2. Online share has moved from 22% in Apr to 62% in Aug.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 238K ratings on 4 channels, Char-Griller averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 238K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$256.58
Price
$346K
Revenue
$149.99
Price
$91K
Revenue
$314.99
Price
$80K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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