GRIPS CUSTOMERS & RESEARCH PARTNERS
Royal Oak Enterprises, held by Sweet Oak Parent LLC, demonstrates a dominant position on Lowe's, which captures 53.2% of in-store revenue share year-to-date, according to Grips Intelligence data from January through August 2026. The brand's average product price stands at $11.85, with recent pricing climbing 16.1% in the latest tracked period as revenue experienced a significant 45.0% month-over-month decline. Distribution remains concentrated among major home improvement retailers, with Menards and Amazon accounting for 27.2% and 13.2% of revenue share respectively. Overall performance across tracked channels reflects heightened pricing pressure coupled with weakening demand dynamics during the June-August 2026 timeframe.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 46% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Royal Oak on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Royal Oak.
BY REVENUE
Royal Oak sells 21% online and 79% offline. Online runs through 3 channels; offline through 2.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 65K ratings on 4 channels, Royal Oak averages 4.5★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.5
/ 5
From 65K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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