GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll verify Masterbuilt's ownership and public trading status before writing.According to Grips Intelligence in-store data tracked across Amazon, Home Depot, Menards, and Lowe's from January 1 to June 30, 2026, Masterbuilt—owned by The Middleby Corporation (NASDAQ: MIDD)—saw overall revenue grow 35.3% during the period, with the most recent month rising 19.9% versus the prior month. Amazon dominates the brand's channel mix at a 66.7% revenue share, while homedepot.com follows at 17.4%, menards.com at 9.8%, and lowes.com at 6.0%. The average product price climbed to $187.62 most recently, up 3.0% month-over-month and 22.7% overall across the tracked window. This combination of accelerating revenue and rising average selling prices signals strengthening momentum for Masterbuilt through the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 35% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Masterbuilt on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Masterbuilt.
BY REVENUE
Masterbuilt sells 88% online and 12% offline. Online runs through 3 channels; offline through 2.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 913K ratings on 4 channels, Masterbuilt averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 913K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$209.31
Price
$566K
Revenue
$899.00
Price
$414K
Revenue
$380.26
Price
$352K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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