GRIPS CUSTOMERS & RESEARCH PARTNERS
NUUK, a subsidiary of Neutopia Technology Private Limited, generated an average product price of $163.97 across in-store channels tracked from January through August 2026, according to Grips Intelligence data. The brand's revenue declined 31.8% over the analysis period, with home improvement retailers dominating distribution—Home Depot commanding 35.6% of revenue share, followed by Menards at 24.3% and Amazon at 23.1%. Average pricing decreased 12.7% year-to-date despite a marginal 0.1% monthly increase in the most recent quarter. Lowe's top SKUs ranged from $237 to $336, indicating a premium positioning within the outdoor category segment tracked.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for NUUK on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for NUUK.
BY REVENUE
NUUK sells 76% online and 24% offline. Online runs through 3 channels; offline through 1.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 4.61K ratings on 4 channels, NUUK averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 4.61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$237.33
Price
$22K
Revenue
$321.86
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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